These days, professionals are learning to augment traditional business styles with new, technology-based strategies. In the event that you do not want to use your existing slogan for web-based business, you will be brainstorming how to write one for the web. Read on to learn how to write a website slogan.
Instructions
- Step 1
Think about loadability and legibility. Make sure that your slogan is formatted to be loaded onto the web quickly. Rather than creating text segments that load separately, get a slim .gif banner or other technology that will get your slogan to the viewer’s eye efficiently. - Step 2
Consider the logo. When you are standing up your web slogan, think about how it will mesh with an existing logo. In other words, length is a concern. Try to ballpark what character length you want and how you will fit it into the overall scheme. - Step 3
Make the slogan product relevant. Don’t under-contextualize your slogan. Vague addresses to a non-product, indulgent “ethos” will most likely fall flat. Address the web user by referencing their specific goals and desires. - Step 4
Appeal to high-tech interests. If you are promoting tech-related products, make your slogan express your involvement and savvy of the tech world. - Step 5
Make the words ring. Use all active verbs, no passives, and cut any unnecessary fluff. For widgets, a slogan like “Widgets–use’em!” reads better than “Widgets in Everyday Use: A Consumer Product Distributed For Maximal Access Day to Day.”
