19 Reasons to tweet about your business

Posted in: Business, Internet
19 Reasons to tweet about your business
Last Friday, TCW’s Managing Editor Cassandra Gaddo wrote a great blog post about what’s appropriate for a professional social networking profile. As a business owner, you may be asking yourself, “OK, I’ve set up my Twitter account and prettied up my profiles, now what? What should I tweet about?”

Some of us may be concerned that we don’t have much to say – especially for brand new business owners. Others just aren’t sure where to start. The key is to balance our relationship-building tweets between just plain ole’ fun and gossip and business-relevant tweets.

If you’ve done any reading on Twitter marketing, you probably realize that tweeting can be an effective, cost-free or low-cost solution for marketing your business. A good tweet can not only let your followers know about new developments in your company, but it can also educate, inform or entertain them.

Once you achieve visibility, both your company profile and your client prospect levels will rise. The word of mouth that can come from a particularly intelligent tweet or series of tweets can result in hundreds or thousands of dollars in free advertising. If you provide tweets that appeal to your followers, you’ll gain credibility and be on your way to forming a valuable relationship. This can be very powerful from a marketing point of view.

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If you’re looking for things to tweet about in relation to your business, consider some of these ideas. WBDC’s Frieda Curry, Procurement Technical Assistance Center Director, has put together this list of 19 reasons to tweet about your business:

  1. Starting a new business
  2. Celebrating a company anniversary
  3. Publishing of a new article or series of articles
  4. Publishing of a new blog post related to your business
  5. Publishing of a book or ebook
  6. Promote a book signing
  7. Receiving an award
  8. Announcement a partnership
  9. Promote a specific product, service, event, contest or fundraiser
  10. Promote a product or service that is holiday themed
  11. Promote a sale or holiday sale
  12. Promote a campaign using your company products that promotes a cause or creates awareness about something important
  13. Announce that you’re available to speak on particular subjects of interest
  14. Promote a public appearance on television, radio or in person
  15. Launching of a website or blog
  16. Website or blog anniversary
  17. Announce free information or resources are available
  18. Sponsoring a workshop, seminar, conference or teleseminar
  19. Announcement of a new strategic partnership or alliance

What other Twitter advice would you share with business owners?

If you want to see how the WBDC is using Twitter come follow us (@WBDC)!

Source: www.chicagonow.com

images from images.google.com

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